Mobile marketing has so many possibilities! What can you use? What can you do? How can you apply it to your own business needs? It is rare to find a company that will market just like yours, so why not take advantage of that and create a marketing plan that works for you? This blog can help you.
A great mobile marketing tip is to ask your customers to share their videos. Customers use their mobile phones to capture real events that happen in everyday life. This is a great opportunity for you to build a community and to help engage customers by having them participate in your marketing efforts by submitting their own videos.
Mobile marketers should be mindful of the importance of aiding existing customers in sharing their subscriber status with their friends and acquaintances. Be sure to encourage customers to pass text offers onto others, and you will immediately have the power to expand your reach beyond the customer base you already had.
If you are making use of mobile marketing - send an occasional reminder message! If you have some sort of event coming up, you should remind your customers a few days ahead of time, as well as the day of the event itself. Customers are busy people, and may forget what they had wanted to do without a reminder from you.
Do not send unreasonable amounts of text messages to personal phones. Mobiles are very personal and many people do not appreciate being overwhelmed with marketing messages. Try to limit the number of messages to as few as possible so as to maintain a high level of satisfaction with your customer.
Make sure you're keeping track of your social media presence as a mobile marketer. If you have a Facebook or Twitter page, you want to monitor what people are thinking of you and how many folks like/dislike you in general. This will allow you to fix some things to better cater to your audience.
Isn't creating your own mobile marketing plan exciting? There are so many possibilities. As you have seen in this article, there are a lot of ways this can be done and no two techniques will yield the same results. Customize your mobile marketing plan. Choose from the many options available to work with your business needs and budget.
SEO helps business owners understand user behavior. Since search engines are constantly updating to make sure user-friendly and engaging sites are being shown to users, businesses need to adapt to the changing algorithms to keep their rankings intact. This is where video comes in.
According to research, "Video is shared 1,200% more than both links and text combined." Videos are highly engaging and have the chance to reach a larger number of users and develop strong emotional connections with viewers.
This year, it is predicted that businesses will be focusing more on optimizing video content to improve SEO rankings. Ensure that keywords are added into these three aspects of your video:
• Video title
Keywords for videos will vary depending on your industry. You might want to make the title of your video a question, or the answer to a question that viewers tend to search, for example; "Skiing in the desert? Who knew?" might be a title for a promotional video of Sandia Peak Ski & Tramway area in Albuquerque, NM. Closed captioning can also be added to your video. Include high-volume keywords in your video script so that Google can read what the video entails and rank accordingly. Optimize video content so that it is timely, relevant and engaging. When done right, this can help increase social media engagement, generate solid leads, create a more effective call to action and increase sales.
Social media can be a scary arena to enter into. There is a fear that by bringing your company into the public eye you are inviting negative attention and bad publicity. Although this type of thinking is understandable, it also means that companies miss out on opportunities to showcase their good work and connect with the public.
Just like people without Facebook profiles miss out on party invites, organizations without a social presence miss out on connecting with their audiences. Here are five ways social media can help boost your company’s reputation.
1. Improve SEOPosting on social networks helps search engines “see” your business and ensures your company stays relevant and credible. Active social accounts boost your search engine rankings and help Google find your content. Every time your content is shared your search engine ranking increases, whether it’s you sharing or someone else.
Showing up at the top of Google search engine result pages is one of the best ways for new prospects to find you and your business. This is a sign to all prospective clients that your organization can be trusted and your content is relevant and helpful enough to top the search results.
2. Stop the Imitators Social media identity theft is real! Even if you are unsure about your future social strategy, it’s important to claim your company’s accounts. This will stop fake accounts from posting and sharing under your name without your permission.
If your company’s name is already taken, make sure to check often to see what that account is posting. You do not want poor or uncomfortable content to be linked back to you. To make sure someone isn’t using your brand improperly, you need to have an account that the public knows is verified and can be trusted.
3. Tell Your Own StoryYes, it can be nerve-wracking to start posting and potentially have the full force of the internet coming back at you. Some brands have certainly made social media blunders. You can’t control what others say or feel about your brand, but social media gives you a way to be proactive. Social content is a great way to show off your company’s creative side and give the public a new perception of your business.
You control your message. Aim to post content that builds relationships and educates. Customer concerns may arise, but you can immediately address them online and quickly turn an angry consumer into a fan. If you take a careful and honest approach to your social posting, it will shine through to your followers.
4. Become a LeaderYour followers don’t want to be sold to. Create quality content that is helpful and contributes to a larger conversation. Your social accounts should be educational and fun, not pushy. Be involved in your community, and share local stories, case studies, blogs, and industry news.
You want your business thought of as a leader and expert in your field. Provide insights and value, not just information on your specific products or services. Being engaging and helpful on social media increases your reputation. You are displaying to your customers your commitment to customer service and transparency.
5. Understand Your CustomersBuilding your brand through social media is a great way to further understand your target market. It helps you discover where your customers are coming from and how you can connect with them. Customers may be providing feedback and discussing products and services like yours online. You need to be online to learn what your customers are saying. Social media gives you the opportunity to see comments, understand competitors, respond to questions, and increase your brand’s presence.
Keeping in touch with your customers online furthers your customer relations. Great online customer service is the perfect way to get testimonials and promote your work. The more you communicate with your customers, the more they will market for you.
If you’ve ever received a promotional offer on your phone from a business while you were in their store, you’ve experienced geofencing. Geofencing is one of the few ways that brands can use location-based marketing to interact with their audience. If you’d like to learn more about what geofencing marketing is and how your brand can use it, here’s everything that you need to know.
WHAT IS GEOFENCING MARKETING?
Geofencing is location-based technology utilized by mobile applications. It uses GPS, Wi-Fi or cellular data to trigger a specific action when someone leaves, enters or stays in a certain geographical area. These actions consist of coupons and product announcements in the form of push notifications, text messages or targeted advertisements.
Think of a geofence as a virtual boundary around a physical location, like a store, restaurant, airport or concert venue. Users opt-in when they first download an application on their phone. The idea is to connect with customers by delivering them specific, targeted content related to their location.
THE DIFFERENT FORMS OF GEOFENCING MARKETING and MOBILE MARKETING
When you step in or near a certain location, sometimes you will receive an alert about an in-store promotion. That is one of the most recognizable forms of geofencing marketing.
Ideally, by delivering deals and coupons, customers are more likely to visit a store and make a purchase. So, not only may your sales increase, but your foot traffic might also see a boost.
Another kind of geofencing can be found on social networking sites. If you’ve ever used Snapchat and seen filters for a town or store that you’re in, that’s geofence marketing.
It can also be used to create custom-made filters for events and location-based stories. Location-specific filters, stickers, stories and other interactive content would not be possible without this technology.
3 QUICK TIPS ABOUT GEOFENCING MARKETING
1. OPTIMIZING YOUR GEOFENCE
In order to properly optimize your geofence for users, be sure that it isn’t entirely dependent on GPS services. Instead, try to base all of your geofencing efforts around Wi-Fi or cellular data. Ideally, it should be optimized to account for accuracy and battery usage. You need to choose a system that perfectly balances the two. For instance, you don’t want to have a service that’s pinpoint accurate but quickly drains all of a user’s battery. You need to strike an equilibrium so it works for everyone.
2. DATA COLLECTION
The extent of your geofencing efforts shouldn’t start and end with push notifications. You should also be collecting data about your users’ offline behavior. These insights will allow you to target and reach users in a much more personalized format.
Geofencing is one of the best ways that location-based marketing can help brands interact with their audience. However, your notifications and alerts should not be overwhelming for users. The last thing you want to do is spam your audience. It will deter rather than attract prospective customers.
If you’re looking to reach new and improved users with location-based targeting, geofencing marketing is the way to go.
If your small business has an online presence, it’s likely you’re already practicing good search engine optimization (SEO) to rank better with search engines. But how much of your SEO involves optimizing for mobile search? Mobile search accounts for 57% of all online traffic, and that number is expected to climb.
Google recognizes this too and rolled out changes recently that boost rankings for mobile-ready websites. What does this mean for websites that aren’t? If you guessed they’re going to get pushed way down in search results, you’re right.
So how prepared is your business for the shift from desktop to mobile?
If you’re not sure, or feeling like you’re not as prepared as you’d like, fret not! Here are some effective and easy steps you can take to get you back on the path to mobile SEO success.
It’s all about your website. (Or, at least a lot of it is.)A solid small business mobile SEO strategy begins with your website. If you haven’t got one yet, now’s a good time to look into that. Your website is an important tool to help you rank higher and get found in search results.
But websites don’t always translate well from desktop to mobile. How many times have you come across a website you’ve had to zoom in to see properly on your smartphone? It’s pretty annoying, isn’t it?
Don’t make the mistake of assuming a website will work the same way on a mobile device as it does on a desktop. It’s not the mobile device’s responsibility to optimize your website — it’s yours.
With the needs and demands of the market changing consistently, it has become important for the marketers and businesses to keep pace with the current trends of marketing in order to stay relevant and keep their business in the game. Here are some future marketing trends that will own 2019 and beyond:
This is basic, we agree. But no matter how advanced our technology and systems become, one of the most important things that makes marketing successful is engaging content.
Understanding the needs and requirements of your users is important to grab the pulse of your users. This gives you a chance of becoming a problem solver for them.
Voice search is not new but you will be shocked about the role it will play in marketing in 2019. By 2020, half of the search queries will be voice-based. This is becoming a trend in the market as users are overwhelmed by the convenience of using it.
If your business is able to implement this into your business strategy, you are likely to have an edge over your competitors. Answer this and you shall know what we are talking about. What will you prefer, a text-based query or a query in voice format?
Boom in technologies
There is not a bit of doubt on how the need for technology is growing. With so many tasks dependent on technology, we could rightly call this a technology-driven marketing domain.
Technology and the Internet are vital elements in today’s world of marketing. Remember how PokemonGo got famous? Users were completely intrigued by experiencing the virtual world.
Virtual and augmented reality is gaining momentum. Businesses are trying to implement this in their campaigns to deliver a real and user-friendly experience. Soon, you will be trying clothes virtually before making a purchase. All thanks to virtual reality!
If you have an account on any social media channels, you might have observed the increase in the number of live videos. Although live videos were a trend that started in 2017, many brands and businesses have still not adopted this method of promotion and interaction with their audience.
Sharing a live video is the best way to communicate with your audience in real time. That's exactly why brands, businesses and even ordinary people are using this feature to give a real-time experience to the users. Soon, brands and businesses will leverage the live video to ensure maximum reach and exposure, feature until it becomes Live videos is the future of digital marketing that will ensure getting maximum online viewers.
Technology is the fastest growing sector and businesses are trying to leverage the potential of these to make a successful business.
Marketing with social media sites is a terrific way to increase profits. But to benefit from it, you have to do your research before you begin. This blog has the information that you need to start using social media to your advantage.
Try adding a widget to your site to maximize its SMM potential. If you really want to stock up on followers, make sure that you're placing the proper widgets on your site. Your readers will be able to share and comment on your content from your site instead of another social network.
It is important to constantly update the content on your social network pages. A lot of users of social networks will expect you to update frequently. If you don't do this, you may get a bad reputation and that loses customers. Aim for publishing updates more than a couple times a week.
Ask others to assist you on your social media campaigns if you need it. This sector has experienced a growth boom and it is not difficult to locate assistance from those more experienced than you in the field of social media strategies. They do cost money, so know you may spend some if you hire someone.
Talk to your customers on a regular basis. If it's appropriate, comment on their blogs or Facebook status. Avoid posting on personal or private posts; instead, only post on updates or images that are relevant to your brand or products.
You should put your email and social media marketing together. At the end of your emails, include a Twitter or Facebook link and advise recipients that their questions will receive personal answers when posed on these websites. It is also possible to get people to sign up for your newsletter by including a link that leads people to visit the registration page.
When you post a video to Youtube, add a link to your website in the description, and make sure you have Facebook and Twitter buttons next to your videos, and on your channel. Having people from YouTube follow you on Twitter or Facebook is useful because there is a great chance they will share your videos.
As mentioned in the introduction, your business or product can be a success if you make use of social media in the right way. When you use the tips provided above, you will see what a difference social media marketing can make for your business.
With everyone constantly on their computers and smartphones with them being linked to their emails, marketing through email is probably one of the smartest things you can do today. If you're thinking about getting into email marketing reach out to us today.
Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.
Be sure you proofread your emails before you send them. Sending an email with typos or incorrect information is bad for your image. Test the email layout in multiple email clients and browsers to make certain that the email design is being delivered in the way you desire. Be sure that if there are links in the email you test them first.
Keep your content current and variable; do not just repeatedly send out the same five messages repeatedly. If you want to keep people's attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.
Be sure that your landing page lives up to the customer's expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.
Facebook is populated by millions of people around the world. Every single one of those people might want to buy what you're offering, but they won't know you exist until you start marketing to them. Use the steps in this article to get your Facebook marketing campaign started on the right foot.
Create a unique Facebook page that is capable of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.
Know when you should and shouldn't post on other walls. Posting on another page gets attention. You need to make sure it is good attention. Only post on another person's profile page if you're sharing something valuable. You don't ever want to be guilty of spamming.
Any company that doesn't regularly deal with customers doesn't really need to have a Facebook page. This is because customers are random so they likely will not follow daily posts. Invest your marketing dollars in a targeted Facebook ad instead.
Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.
Now that you have all of this great advice at your fingertips, you have to put it to use. Take each tip one at a time and see how it can fit into your current Facebook marketing strategy. You may find that you are better able to visualize what is necessary to reach success.
You want to expand your knowledge of mobile marketing but your time is precious and you may find it hard to spend time reading up on different topics. Use this article to quickly and clearly pick up some tips and tricks relevant to this subject and how to use it for your business.
Make your messages fun. Remember that mobile can also be used as a source of entertainment. Make your messages interesting and exciting, while providing the subscriber with either meaningful information or entertainment. When subscribers are doing something or just waiting for something somewhere, they will look to mobile as an exciting or enjoyable distraction.
Tie your marketing to big events or holidays. Special occasions can make your marketing really work. Give special vouchers to ladies only on Mother's Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who send in a text message has a chance of winning.
Use QR codes to attract customers. QR codes are scannable codes that take a customer to whatever site you link them to. These should be large and clear so that the mobile phones have no difficulty reading them. Customers love ease and simplicity, so if you hook your site up to one of these it will get used.
Track your QR codes. There are several free sites online that allow you to keep track of the amount of traffic your QR codes produce. Use this to help you determine which marketing tactics are working best for you and eliminate those that are not quite as effective in attracting new customers.
To summarize, mobile marketing is something that you would like to get a better grasp of when you are normally pressed for time. These tips will help you boost marketing numbers without using up more time.
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