Using social media marketing tools can be a great way to promote your business. In this article, we will discuss some tried and true marketing tips to get your social media more monetized and optimize your business.
Remember to speak to your potential customers as people.
You may run a business or corporation; however, this does not mean you need to speak like one. Trust is built from personal relationships. If your potentials see you as a person who cares about their needs and how your product meets them, it will go a long way in establishing this trust. Being personal and providing information to them are the building blocks of trust with your audience. One way you can do this easily and consistently is to put a face to the business name. Post you, your employees or your members and customers. This helps people identify with your business seeing you and your products or services as genuine and not just some corporate entity that they cannot relate to.
Provide value to your audience.
Instead of plugging your products, produce engaging content that entertains, educates and even inspires people. This will both engage your audience and entice them more than sales-y posts. You don't want your business social pages to look like infomercials. The point of having your business on social media is to connect with your audience in a way other methods, like your website, don't allow. Utilize it and put out genuinely helpful information to your audience. This goes along way with building trust also.. and If you happen to create something that goes just a little viral due to the share button, your company name is getting out there.
Connect your accounts & make it easy for your customers to find you.
Your accounts, website, blog, promos, and ways to purchase your service or products should be connected and easy to find. You should have your social icons and links on your website and your website on your social! If your sales funnel ends at your website, then everything should lead back to there. Remember, some people may come across your social media first before they even know they need your services so it's imperative that your social accounts are not dead-ends for your business. Include info on how to purchase your products/services and the link in your bio as well. It should not be a house of mirrors trying to purchase something for you so honing your social media sales funnel is KEY. Generally you can do this without spending a dime with free site builders, free link builders and free organic social media posting.
Find out who is talking about you.
Your products, services or your brand in general are hopefully something others are talking about on social media. Whether it's good or bad, it's imperative you know what people are saying about your business. Keeping a pulse on your audience will take you a long way to understanding what your customers need/want and keeping them happy. You can do this using tools like Social Mention. This program searches through updates to show you what people have to say about your brand both directly and indirectly to you. This can also be called social listening and it's a great way to keep track of your brand's public perception even when customers might not be telling you themselves.
In this article, we have discussed the importance of time management when marketing within the world of social media and ways you can enhance your presence and marketing on social platforms! Take these tips and run with them. You are sure to start seeing a difference
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