If you’ve ever received a promotional offer on your phone from a business while you were in their store, you’ve experienced geofencing. Geofencing is one of the few ways that brands can use location-based marketing to interact with their audience. If you’d like to learn more about what geofencing marketing is and how your brand can use it, here’s everything that you need to know.
WHAT IS GEOFENCING MARKETING?
Geofencing is location-based technology utilized by mobile applications. It uses GPS, Wi-Fi or cellular data to trigger a specific action when someone leaves, enters or stays in a certain geographical area. These actions consist of coupons and product announcements in the form of push notifications, text messages or targeted advertisements.
Think of a geofence as a virtual boundary around a physical location, like a store, restaurant, airport or concert venue. Users opt-in when they first download an application on their phone. The idea is to connect with customers by delivering them specific, targeted content related to their location.
THE DIFFERENT FORMS OF GEOFENCING MARKETING and MOBILE MARKETING
When you step in or near a certain location, sometimes you will receive an alert about an in-store promotion. That is one of the most recognizable forms of geofencing marketing.
Ideally, by delivering deals and coupons, customers are more likely to visit a store and make a purchase. So, not only may your sales increase, but your foot traffic might also see a boost.
Another kind of geofencing can be found on social networking sites. If you’ve ever used Snapchat and seen filters for a town or store that you’re in, that’s geofence marketing.
It can also be used to create custom-made filters for events and location-based stories. Location-specific filters, stickers, stories and other interactive content would not be possible without this technology.
3 QUICK TIPS ABOUT GEOFENCING MARKETING
1. OPTIMIZING YOUR GEOFENCE
In order to properly optimize your geofence for users, be sure that it isn’t entirely dependent on GPS services. Instead, try to base all of your geofencing efforts around Wi-Fi or cellular data. Ideally, it should be optimized to account for accuracy and battery usage. You need to choose a system that perfectly balances the two. For instance, you don’t want to have a service that’s pinpoint accurate but quickly drains all of a user’s battery. You need to strike an equilibrium so it works for everyone.
2. DATA COLLECTION
The extent of your geofencing efforts shouldn’t start and end with push notifications. You should also be collecting data about your users’ offline behavior. These insights will allow you to target and reach users in a much more personalized format.
Geofencing is one of the best ways that location-based marketing can help brands interact with their audience. However, your notifications and alerts should not be overwhelming for users. The last thing you want to do is spam your audience. It will deter rather than attract prospective customers.
If you’re looking to reach new and improved users with location-based targeting, geofencing marketing is the way to go.
If your small business has an online presence, it’s likely you’re already practicing good search engine optimization (SEO) to rank better with search engines. But how much of your SEO involves optimizing for mobile search? Mobile search accounts for 57% of all online traffic, and that number is expected to climb.
Google recognizes this too and rolled out changes recently that boost rankings for mobile-ready websites. What does this mean for websites that aren’t? If you guessed they’re going to get pushed way down in search results, you’re right.
So how prepared is your business for the shift from desktop to mobile?
If you’re not sure, or feeling like you’re not as prepared as you’d like, fret not! Here are some effective and easy steps you can take to get you back on the path to mobile SEO success.
It’s all about your website. (Or, at least a lot of it is.)A solid small business mobile SEO strategy begins with your website. If you haven’t got one yet, now’s a good time to look into that. Your website is an important tool to help you rank higher and get found in search results.
But websites don’t always translate well from desktop to mobile. How many times have you come across a website you’ve had to zoom in to see properly on your smartphone? It’s pretty annoying, isn’t it?
Don’t make the mistake of assuming a website will work the same way on a mobile device as it does on a desktop. It’s not the mobile device’s responsibility to optimize your website — it’s yours.
With the needs and demands of the market changing consistently, it has become important for the marketers and businesses to keep pace with the current trends of marketing in order to stay relevant and keep their business in the game. Here are some future marketing trends that will own 2019 and beyond:
This is basic, we agree. But no matter how advanced our technology and systems become, one of the most important things that makes marketing successful is engaging content.
Understanding the needs and requirements of your users is important to grab the pulse of your users. This gives you a chance of becoming a problem solver for them.
Voice search is not new but you will be shocked about the role it will play in marketing in 2019. By 2020, half of the search queries will be voice-based. This is becoming a trend in the market as users are overwhelmed by the convenience of using it.
If your business is able to implement this into your business strategy, you are likely to have an edge over your competitors. Answer this and you shall know what we are talking about. What will you prefer, a text-based query or a query in voice format?
Boom in technologies
There is not a bit of doubt on how the need for technology is growing. With so many tasks dependent on technology, we could rightly call this a technology-driven marketing domain.
Technology and the Internet are vital elements in today’s world of marketing. Remember how PokemonGo got famous? Users were completely intrigued by experiencing the virtual world.
Virtual and augmented reality is gaining momentum. Businesses are trying to implement this in their campaigns to deliver a real and user-friendly experience. Soon, you will be trying clothes virtually before making a purchase. All thanks to virtual reality!
If you have an account on any social media channels, you might have observed the increase in the number of live videos. Although live videos were a trend that started in 2017, many brands and businesses have still not adopted this method of promotion and interaction with their audience.
Sharing a live video is the best way to communicate with your audience in real time. That's exactly why brands, businesses and even ordinary people are using this feature to give a real-time experience to the users. Soon, brands and businesses will leverage the live video to ensure maximum reach and exposure, feature until it becomes Live videos is the future of digital marketing that will ensure getting maximum online viewers.
Technology is the fastest growing sector and businesses are trying to leverage the potential of these to make a successful business.
Marketing with social media sites is a terrific way to increase profits. But to benefit from it, you have to do your research before you begin. This blog has the information that you need to start using social media to your advantage.
Try adding a widget to your site to maximize its SMM potential. If you really want to stock up on followers, make sure that you're placing the proper widgets on your site. Your readers will be able to share and comment on your content from your site instead of another social network.
It is important to constantly update the content on your social network pages. A lot of users of social networks will expect you to update frequently. If you don't do this, you may get a bad reputation and that loses customers. Aim for publishing updates more than a couple times a week.
Ask others to assist you on your social media campaigns if you need it. This sector has experienced a growth boom and it is not difficult to locate assistance from those more experienced than you in the field of social media strategies. They do cost money, so know you may spend some if you hire someone.
Talk to your customers on a regular basis. If it's appropriate, comment on their blogs or Facebook status. Avoid posting on personal or private posts; instead, only post on updates or images that are relevant to your brand or products.
You should put your email and social media marketing together. At the end of your emails, include a Twitter or Facebook link and advise recipients that their questions will receive personal answers when posed on these websites. It is also possible to get people to sign up for your newsletter by including a link that leads people to visit the registration page.
When you post a video to Youtube, add a link to your website in the description, and make sure you have Facebook and Twitter buttons next to your videos, and on your channel. Having people from YouTube follow you on Twitter or Facebook is useful because there is a great chance they will share your videos.
As mentioned in the introduction, your business or product can be a success if you make use of social media in the right way. When you use the tips provided above, you will see what a difference social media marketing can make for your business.
With everyone constantly on their computers and smartphones with them being linked to their emails, marketing through email is probably one of the smartest things you can do today. If you're thinking about getting into email marketing reach out to us today.
Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.
Be sure you proofread your emails before you send them. Sending an email with typos or incorrect information is bad for your image. Test the email layout in multiple email clients and browsers to make certain that the email design is being delivered in the way you desire. Be sure that if there are links in the email you test them first.
Keep your content current and variable; do not just repeatedly send out the same five messages repeatedly. If you want to keep people's attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.
Be sure that your landing page lives up to the customer's expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.
Facebook is populated by millions of people around the world. Every single one of those people might want to buy what you're offering, but they won't know you exist until you start marketing to them. Use the steps in this article to get your Facebook marketing campaign started on the right foot.
Create a unique Facebook page that is capable of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.
Know when you should and shouldn't post on other walls. Posting on another page gets attention. You need to make sure it is good attention. Only post on another person's profile page if you're sharing something valuable. You don't ever want to be guilty of spamming.
Any company that doesn't regularly deal with customers doesn't really need to have a Facebook page. This is because customers are random so they likely will not follow daily posts. Invest your marketing dollars in a targeted Facebook ad instead.
Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.
Now that you have all of this great advice at your fingertips, you have to put it to use. Take each tip one at a time and see how it can fit into your current Facebook marketing strategy. You may find that you are better able to visualize what is necessary to reach success.
You want to expand your knowledge of mobile marketing but your time is precious and you may find it hard to spend time reading up on different topics. Use this article to quickly and clearly pick up some tips and tricks relevant to this subject and how to use it for your business.
Make your messages fun. Remember that mobile can also be used as a source of entertainment. Make your messages interesting and exciting, while providing the subscriber with either meaningful information or entertainment. When subscribers are doing something or just waiting for something somewhere, they will look to mobile as an exciting or enjoyable distraction.
Tie your marketing to big events or holidays. Special occasions can make your marketing really work. Give special vouchers to ladies only on Mother's Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who send in a text message has a chance of winning.
Use QR codes to attract customers. QR codes are scannable codes that take a customer to whatever site you link them to. These should be large and clear so that the mobile phones have no difficulty reading them. Customers love ease and simplicity, so if you hook your site up to one of these it will get used.
Track your QR codes. There are several free sites online that allow you to keep track of the amount of traffic your QR codes produce. Use this to help you determine which marketing tactics are working best for you and eliminate those that are not quite as effective in attracting new customers.
To summarize, mobile marketing is something that you would like to get a better grasp of when you are normally pressed for time. These tips will help you boost marketing numbers without using up more time.
There are many different ways to market your product or business on the internet, but if you are looking for the most effective way, you should consider email marketing. Email marketing will allow you to reach a large number of people who are already interested in what you have to offer.
You, or someone else, should proofread your email before you send it to customers. Ensure that it is free from typographical and grammatical errors. You should also make certain that the message flows easily. By checking these three issues are addressed, your email marketing will have a professional appearance.
Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won't be accused of sending out spam.
If you are emailing potential customers, consider following up with some video clip. You could try inserting a line within your message that tells them to order now. The ending of the message could inform these people that they can become a customer immediately by clicking on the provided link.
Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.
Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.
Now that you have read these tips, you are ready to start marketing your product or business using proven email marketing methods. Use what you have learned here and expand on it to successfully build a solid list of perfectly targeted customers, and you can't help but succeed.
Have you been thinking about marketing your business through social media but not sure where to start? This blog will walk you through the main branches of the social media tree as well as show you ways in which you can cash in on the millions of people visiting these sites daily.
Regularly create new blog posts. Readers will keep coming back to see fresh content if they know when you will be posting updates. This is shown to be true by subscriptions that people make to magazines or newspapers. Stay consistent and do your best to create quality content to keep your audience interested.
Use lists as much as possible. People love lists because they are easy to read and easy to pass on to their friends. When you produce blogs or articles with lists, those who find the information you provide useful are more likely to pass the link onto others via Facebook, Twitter, or another social networking site.
Social media is all about being social, so be ready to speak with your customers. If they have a complaint or a suggestion, open a dialogue with them. It's easy to just skim over some kind of message or comment, so seek out these comments every time you log in.
To help your customers help you spread your content, make sure blog posts have the right buttons to get easily shared. You can add Facebook Like and Share buttons, as well as Linked share ability and the Retweet button for Twitter users. When you have engaging content your regular followers like, they will spread it around the internet, hopefully drawing more followers to you.
Building any social media marketing network takes patience. Unless you are Justin Beiber, don't expect thousands of followers to just magically appear when you put up your profile. It is possible and has been done before, but it is highly unlikely that your social media profiles will go viral the moment that you set them up. Just have patience and cultivate your following in time.
Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.
By utilizing social media, you have found the hub of where people go to get information. Using this to your advantage will get you ahead in marketing your business. This was designed to show you how and where to effectively use social media to increase your bottom line.
When you are thinking about marketing, one of the newest ways for you to show off your stuff is with video. Video helps people to see you, and it gives them an opportunity to realize that there is a real person behind your site. Here are some things you can do to use video marketing to maximize profits.
To help people notice your videos you should develop a title that is eye catching and mind bending. Use a play on words or a rhyme to help people remember the name of your video. You should also use your primary keyword and if possible at least one or two associated keywords.
You can edit your videos when they are placed on YouTube so you should use this to your advantage. It is possible to add your own annotations. You can share links, give more details about your product or even provide a coupon code.
After you have published your video, include your web address in the video description. You will also want to include several keywords that describe your video in the description. This will help users find your information and search engines effectively rank your video. Your web address can also be included in your video.
As you create content for video marketing purposes, try not to obsess about production values. Spending a lot on making the video does not ensure good results. Even major computer manufacturers have found success in using simple videos made by individual employees.
If your creative lightning strikes and you get a great idea for a video, film it as soon as you can, if you have the equipment to do so. Granted, getting either professional equipment or personnel might seem like the best route to take, but such arrangements can take time. Capture the energy and essence of an idea while it is fresh. Even an amateur video with authenticity can outshine something expertly polished.
People are always searching for "how-to" subjects online. When you create one, you will be able to help people while showcasing your product. Once they're aware of your expertise, they will come back for more.
Video marketing is something that is new, and something that is popular. Video marketing is a technique that connects you to your customers, and entices new customers as well. The possibilities are endless with video marketing, so use these tips to help you figure out how you can best use video in your marketing.
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