MEDIA BUYING

As Media Buyers we are responsible for purchasing time and ad space for the purpose of advertising. When planning what to buy, we must evaluate factors based on, but not limited to, station formats, pricing rates, demographics, geographic, and psychographics relating to the advertisers particular product or service objectives. We at R.A.T.E.S  optimize what is bought,  and this is dependent on budget, type of medium (radio, internet, TV, print), quality of the medium (target audience, time of day for broadcast, etc.), and how much time and space is wanted. R.A.T.E.S Advertising can purchase spot, regionally, or nationally. Space, demand of leads, pricing rates, time, and state licenses will vary from state to state.

CREATIVE SERVICES

Developing branding and advertising for a client, we ensure that the new branding and advertising fits in with the client's requirements, as well as the image they wish to promote for their company/product as it relates to the consumer. There are two main aspects of this service. The first is to interpret a client's communications strategy and then develop a proposed creative approach and treatment that aligns with that strategy. The second is to initiate and stimulate creative ideas for and from everyone involved in the creative process.

SOCIAL MEDIA MARKETING

Social Media is a viable marketing tool that builds awareness for a product, brand or service. It is also known as Social Influence Marketing and is the act of using social influencers such as social media platforms and online communities for marketing, publication relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. Used in conjunction with traditional advertising, Social Media Marketing drives potential consumers to your online presence.

SEO – Search Engine Optimization

Search Engine Optimization, or SEO, is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different types of search, including image search, local search, and industry-specific vertical search engines. This gives a web site optimum web presence. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts and other elements that have been optimized for the purpose of search engine exposure.

DESIGN

Stand Out From The Crowd

Our effectiveness in Creative Design stems from being on top of the latest trends in advertising, target marketing and design. Through the systematic testing of advertising benefits utilizing data collection and analysis, our team remains always at the leading-edge of creative concepts, design techniques, messeging, and technology. Whether they be websites, logos, corporate identity, print ads, billboards, banners or business cards, we help you to reach the consumer in the most powerful way possible.

PUBLIC RELATIONS

Public Relations creates and maintains exposure for an organization through the use of public interest topics and news items. Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have. Common activities include press releases, speaking at conferences, working with the press, and employee communication.

TRAINING

Ask us about on-site training for you and your sales staff to improve customer retention, closing skills, developing in house sales tools and more.