Developing branding and advertising for a client, we ensure that the new branding and advertising fits in with the client's requirements, as well as the image they wish to promote for their company/product as it relates to the consumer. There are two main aspects of this service. The first is to interpret a client's communications strategy and then develop a proposed creative approach and treatment that aligns with that strategy. The second is to initiate and stimulate creative ideas for and from everyone involved in the creative process.