If your small business has an online presence, it’s likely you’re already practicing good search engine optimization (SEO) to rank better with search engines. But how much of your SEO involves optimizing for mobile search? Mobile search accounts for 57% of all online traffic, and that number is expected to climb.
Google recognizes this too and rolled out changes recently that boost rankings for mobile-ready websites. What does this mean for websites that aren’t? If you guessed they’re going to get pushed way down in search results, you’re right.
So how prepared is your business for the shift from desktop to mobile?
If you’re not sure, or feeling like you’re not as prepared as you’d like, fret not! Here are some effective and easy steps you can take to get you back on the path to mobile SEO success.
It’s all about your website. (Or, at least a lot of it is.)A solid small business mobile SEO strategy begins with your website. If you haven’t got one yet, now’s a good time to look into that. Your website is an important tool to help you rank higher and get found in search results.
But websites don’t always translate well from desktop to mobile. How many times have you come across a website you’ve had to zoom in to see properly on your smartphone? It’s pretty annoying, isn’t it?
Don’t make the mistake of assuming a website will work the same way on a mobile device as it does on a desktop. It’s not the mobile device’s responsibility to optimize your website — it’s yours.
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