With everyone constantly on their computers and smartphones with them being linked to their emails, marketing through email is probably one of the smartest things you can do today. If you're thinking about getting into email marketing reach out to us today.
Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.
Be sure you proofread your emails before you send them. Sending an email with typos or incorrect information is bad for your image. Test the email layout in multiple email clients and browsers to make certain that the email design is being delivered in the way you desire. Be sure that if there are links in the email you test them first.
Keep your content current and variable; do not just repeatedly send out the same five messages repeatedly. If you want to keep people's attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.
Be sure that your landing page lives up to the customer's expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.
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