So often, we think that the only way to get through to our audience is through paid advertising.. local radio, television, paid social advertising, billboards, etc. But with the time we live in now, there are many more FREE options for businesses to genuinely connect with their audiences. Here is a breakdown of a few platforms you can utilize and how each one can benefit your business.
This platform can be helpful for any business that might be information-heavy. For example, if your product or service can be complicated YouTube is a great place to showcase how-to videos for your audience. This platform requires longer format videos. These can be a great way to connect with your audience and educate them about your business or even the industry that you are in. Real Estate for example is changing constantly and has a lot of moving parts for both sellers and buyers. Creating YouTube videos for your local Albuquerque followers to watch that outline these processes into easily understandable ideas will not only help your industry but will make you the go-to person when someone in your audience wants to buy a home.
This social platform is great for almost any business and can be utilized by almost anyone. It is easy to navigate and is very user-friendly. This platform is image-based primarily although they recently added more video functions to the platform and now allow longer-format videos as well, with some restrictions. This platform is follower based so any content you create will be shared with your followers only. This is common for most platforms. Instagram is a space where sharing local high-quality photos and visually engaging content will take you far with your audience. This platform is beneficial to almost any business type.
Very similar to Instagram, Facebook is follower-based. Facebook is a bit more friendly for posting that does not include visuals. Any social media platform these days will have a preference for video content but Facebook is still a better place for regular posts that are relaying updated information or includes links in the posting. On this platform, you can also create groups that can be a game-changer for some businesses. These are separate pages that house users that can interact with one another over a certain topic, event, or product, service, or local environment. Creating a page local to Albuquerque for your customers solely based in ABQ would connect you to your audience but also connect your audience to each other! This is a feature that hasn't been perfected by Instagram or YouTube. This platform is beneficial for any business.
Mostly used for business professionals LinkedIn is a lot like Facebook. This platform is follower-based as well but is more of a business networking site than a social platform. Still, LinkedIn allows paid social ads just like Facebook and Instagram and can be very beneficial when you or your business is looking to hire. This platform is beneficial for businesses looking not only to connect with their customer audience but grow their internal business as well.
We hope that this basic breakdown of social media platforms will help you navigate your business and your audience better! When just jumping into the online world of business it is difficult to know which platform might be best to start with. These are the few that will get your feet wet and help you connect with your audience.
That Produce Results You Love How do you get started in email marketing? Well, reading this article is a great first step! We've filled it with tips, tricks, techniques, secrets and strategies which will arm you with the tools you need to boost your profits and increase the traffic to your online presence in no time!
Follow the rules: Only send emails to those who have requested them. If you mail unknown recipients, your email may be perceived as spam. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products or services. They will just send your email to their spam folder, and it will be a huge waste of your time.
Give value: Avoid spammy sales techniques, such as urgent messages that they need to "Buy now!". This is not a good way to go about creating urgency in email marketing and you may be considered a spammer. Instead, focus on building solid relationships through informative or useful content your readers will enjoy while incorporating your products or services. Your customers will appreciate getting value from you well and will be more likely to buy from you during a sale or special when sent out via email. While you want to use your email marketing to improve your sales, the only way to get potential customers to read your emails is to convince them that they have value. To do this, your emails should always contain concrete, useful information and relevant links, and not just generic sales fluff.
Follow up: Try following up an email to your customers with a notice that tells them not to procrastinate. Insert a suggestion that tells them to purchase now onto the reply or link. The ending could tell them not to miss your incredible opportunity by waiting. Instead, they should act now to reap the full benefits.
Video: Video has been shown to be more effective in almost everything, including email marketing! There are multiple ways to include and embed videos into your email. It's important that the video has direct correlation to the copy and messaging of the email and is more personalized than not. This should come easy if you are talking to your target audience. You can also create specific emails and videos based on groups of people you might be talking to.
It's time for you to start your email marketing campaign, so take what you've learned here and get started! Focus on working step by step and day by day to build your business, your income, and your reputation. In the end, you'll be proud of your hard work when you see the profits rolling in!
Using social media marketing tools can be a great way to promote your business. In this article, we will discuss some tried and true marketing tips to get your social media more monetized and optimize your business.
Remember to speak to your potential customers as people.
You may run a business or corporation; however, this does not mean you need to speak like one. Trust is built from personal relationships. If your potentials see you as a person who cares about their needs and how your product meets them, it will go a long way in establishing this trust. Being personal and providing information to them are the building blocks of trust with your audience. One way you can do this easily and consistently is to put a face to the business name. Post you, your employees or your members and customers. This helps people identify with your business seeing you and your products or services as genuine and not just some corporate entity that they cannot relate to.
Provide value to your audience.
Instead of plugging your products, produce engaging content that entertains, educates and even inspires people. This will both engage your audience and entice them more than sales-y posts. You don't want your business social pages to look like infomercials. The point of having your business on social media is to connect with your audience in a way other methods, like your website, don't allow. Utilize it and put out genuinely helpful information to your audience. This goes along way with building trust also.. and If you happen to create something that goes just a little viral due to the share button, your company name is getting out there.
Connect your accounts & make it easy for your customers to find you.
Your accounts, website, blog, promos, and ways to purchase your service or products should be connected and easy to find. You should have your social icons and links on your website and your website on your social! If your sales funnel ends at your website, then everything should lead back to there. Remember, some people may come across your social media first before they even know they need your services so it's imperative that your social accounts are not dead-ends for your business. Include info on how to purchase your products/services and the link in your bio as well. It should not be a house of mirrors trying to purchase something for you so honing your social media sales funnel is KEY. Generally you can do this without spending a dime with free site builders, free link builders and free organic social media posting.
Find out who is talking about you.
Your products, services or your brand in general are hopefully something others are talking about on social media. Whether it's good or bad, it's imperative you know what people are saying about your business. Keeping a pulse on your audience will take you a long way to understanding what your customers need/want and keeping them happy. You can do this using tools like Social Mention. This program searches through updates to show you what people have to say about your brand both directly and indirectly to you. This can also be called social listening and it's a great way to keep track of your brand's public perception even when customers might not be telling you themselves.
In this article, we have discussed the importance of time management when marketing within the world of social media and ways you can enhance your presence and marketing on social platforms! Take these tips and run with them. You are sure to start seeing a difference
Lead generation really can be the life's blood of a business or entrepreneurial venture. Knowing how to continue finding customers and clients for your enterprise is a challenge that can often feel daunting. Fortunately, by reading the tips found below, you will have what it takes to build your business in a steady, methodical way.
Build your presence on LinkedIn. LinkedIn is the most business-friendly social media channel out there. People use LinkedIn to network and even broker new deals. It's the perfect place to create lead generation opportunities for you and your company. Invest in a Premium membership as it will allow you to see everyone who has viewed your profile.
Go to networking events in your community. Lead generation isn't just about emails, ads, and social media. It's also about getting personal and direct communication. Hit as many networking events that you can, especially those related to your target audience. This is one of the most effective ways of generating leads.
Incorporate social media into your efforts to generate more leads, and you will be more successful. Many people do all of their browsing through social media sites these days, so that's where your business needs to be. Cover the major platforms with great offers specifically targeted to your potential customers and watch the leads come in!
Look to affiliate marketing to generate leads and even customers. Why do all the work for leads when you can have others do it for you on commission? Affiliate programs are a very effective way of introducing your product to new audiences. In fact, you'll see a lot of content created around your product or service. That's very effective.
Always seek validation of lead information. Verifying real-time information for a lead is important. If you take the time to make sure that you have a good phone number, zip code, and/or email, you can ensure that the lead you have is strong. Not doing so can waste a lot of your time.
Check out local events in order to maximize your leads. If you're allowed to have a table there, you could hand out pamphlets and hold a giveaway. Just ask people to leave their name and email in return for a ballot, but be sure to let them know if you'll be adding them to a mailing list.
It is impossible to overstate the critical nature of lead generation in terms of growing and maintaining a business. Learning to access valuable networks and information in order to gain a bigger clientele is a skill all entrepreneurs need. Armed with the material discussed above, you should feel well prepared to make things happen for your business.
Email marketing is everywhere! It is a great way to connect with your audience nation-wide and also your local audience here in Albuquerque. You can send a blast about a new update or product, or a local event happening in town. It can also be a general update about your business like a newsletter.
Before using email marketing, create a test email and send it to a friend or family member. Your loved one can see how the email looks and give you feedback. This way, if any changes need to be made, you can do it before sending the emails out to customers.
To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren't getting what they want from emails, then they simply won't read them. You can also ask in a survey what they are most likely interested in.
When researching email marketing, use as many resources as possible. Check the web and the YouTube for tutorials on the topic. Classes and workshops may be available locally as well, and it would be beneficial for you to attend some of these.
You should always have permission before emailing any individual. If you fire off unsolicited emails, the recipients are not likely to take you seriously. Some may dislike unwanted emails so much, they decide to no longer buy from you or work with you.
Make sure that your email subscribers know exactly what to expect from you. An excellent way to do this is to make your first email to every new subscriber a default informational message. You should lay out what sort of content you intend to send them, and also indicate the frequency of messages they can expect from you.
Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it's usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
After countless times of encountering email marketing, you finally know how to best utilize it yourself. Put simply, it's using the medium of emails to send messages either current customers or future customers for the sole purpose of marketing to them. Now that you know, make use of it in your own business emails!
Many have the idea to work from home, be their own boss and run their own business. In the midst of COVID and many stay-at-home orders across the nation and in Albuquerque people are starting to look at this as a major option for their career path.
The blueprint of a home business can be simple but you have to start off on the right foot and implement new tips as you learn them -- just like the advice in this article. First off, when deciding what business you want to have think of your current talents. What do you already do/know/provide and go from there. What passions do you have when it comes to helping others and providing them with something. If you love to paint, know you are a people person and want your own business maybe an online painting classroom is for you!
Then think SERVE instead of SELL. Even if you are providing products and not services (ex: beauty products over marketing consultation) you need to think about what value you are really bringing to your customers. Generally, people buy products from stores and retailers because they are already trusted brands. When people buy from you you have to create and build the trust in your audience. Providing education, information, inspiration AND a service or product is going to be the way to build a client list that trusts you.
Most at-home businesses these days are going to be primarily run online. Thankfully the cost to run your business online is fairly low excluding whatever services & product overhead you might have. Websites can be cost effective and social media has become the #1 free way to build an audience. Anyone can do it and many do! Talk to RATES to see how we can get you set up with both today!
A lot of people dismiss this type of work as wishful thinking. Running a profitable home business is completely possible. All it takes is an understanding of the strategies home businesses need to apply in order to be successful. You can get off to a great start on the road to owning a home business by reviewing the advice in this article.
If you are seeking home business related support, advice or coaching there are numerous forums and community chat groups available online. There are lots of easy to find, informative websites that can give you invaluable advice. In addition to forums, you may find great information in a number of blogs.
If you are providing a product, make sure you understand your production costs on homemade items. Generally, companies charge wholesale buyers double what the item cost to make. Retail buyers usually pay twice what it was purchased from wholesalers for. Set the prices for your products so that you can make a profit and still keep your customer happy at the same time.
Taking on the commitment of a home business will require sincere efforts on your part. If you have the land, consider building an office space on your property. This is beneficial in the sense that you will not have customers entering your personal space and the local Albuquerque government may have stipulations requiring it!
So many businesses are virtual and do not require even physical paperwork to be done most times, that this may not be necessary but if it is it could help create breathing space between your home and professional life. Most likely your business in 2021 will be somewhere you can work from your ABQ home or anywhere in the world!
Make sure you deduct your Internet connection if your business relies on an Internet connection (which it likely does). You may deduct up to half of the expense of service, even if it is also used for personal reasons.
Research anyone you want to hire for your home business either for virtual help like a virtual assistant or an in-person hire. It's important to check out a potential employee's background to ensure that they know what they're doing and aren't likely to flake out on you.
As you know, lots of people have home business dreams. Most people, however, don't have the first clue about how to set up a home business. This article has the advice that will help you create the home business you want.
There are so many aspects to creating a great website so we thought you could use a part two of this informative article! Check out these extra tips.
If you have a number of website ideas in mind, it is wise to purchase a domain name right away. You need to be creative and the names should match your site and the name of your business. Others may have the same name chosen so if you have one in mind lock it up right away, even if your website is not even being created yet. It is not uncommon for many people to have similar ideas. With hundreds of millions of sites on the web, you simply cannot wait.
If you have links on your page, those links should have text associated with them. Links that show content should be clearly visible to the visitor so they know what they are clinking on. Textless links can easily be clicked by mistake or will be looked over for lack of trust from the user. Telling your audience where that link is going is a must. You need clear direction on your site both in the design of the site and in the text. With so many scams, fake websites and hackers out there making your audience feel safe on your site is a must.
Include a about us or meet the team section for your business website. It is important for people to know that your business is ran by someone and not associated with a bot. It builds trust in your audience and helps them connect with your business and what you are offering better. Pictures of you and your team are always a bonus! Let your audience know who they will be working with should they decide to trust you and support you.
A mission statement for your business is something you've most likely come up with already. Adding it and making it visible and readable on your website will give your potential customers an insight, not only into what you do but why you do it. This can go along way.
Bonus Tip: Adding your website to your Google Listing is going to help your audience find your website easily and trust that you are professional, having all your ducks in a row. A Google business listing is just as important as a website and they should be linked.
We hope that these extra tips will help you create an amazing website you and your customers can both utilize.
You may find some great web design tutorials online to learn the basics. However, these are usually accompanied by some sort of sales pitch, and there's usually some catch. Follow the tips presented here to learn the basics of web design.
Along with your logo, your business should have a tagline. A quick and easy to remember sentence that encompasses the functionality or mission of your business. Feature this prominent tagline on the front page of your site. It's important to use a tagline that is clear since you have about eight seconds when someone goes to your page to get them interested in exploring your entire website.
Your logo should be visible, medium size and not skewed or disproportioned in any way. Your logo should be at the top of your website so people are never confused about which site they just landed on! It should also be an automate click to your home page. If your logo is ill-fitting or too detailed to be seen clearly on your page the best thing to do is... design a different logo! This seems extreme but if your logo cannot be easily seen on your website it is highly likely you will have the same issue on other digital marketing and it may be even worse on physical marketing like brochures or flyers.
Do not include an abundance of graphics on your site. Some images are necessary. However, too many are overwhelming and can cause long lag time when your site is loading for someone. Graphics should improve your site, not slow it down. The right number of graphics improves look and functionality without crowding the page. Keep this in mind when optimizing your site for mobile-viewing. Too many large pictures might make it impossible for someone to navigate your site from their phone.
Make sure to preserve personal information that may need to be entered again by the same user of your website. Make it easy on your visitors by keeping information that they may need for other forms or orders. Saving the user's information in this way simplifies work for them, and is much appreciated by your website visitors.
As you learn more and more with regard to web design, you are sure to understand that each piece fits together neatly, just like a puzzle. There are many pieces; however, it is easy to design a website with the proper knowledge. Use this information to make your website better!
These days, all businesses run online and all businesses can utilize video! This article should provide all you need to know to get started.
Knowing your target audience and how to reach them is the most important. Some videos may take off on social media and others may be more regularly utilized on your website. Where your audience is spending their time will make a difference. Do you have enough followers on your social platforms that will see your video? Evaluate where and who your video will be targeted to and start there.
Offer the best content you can in order to make your videos catch on. People are happy to watch something if it contains information which is relevant and important to their lives. Knowing this, think of How-To videos, DIY videos, videos about the history of your company, tips and pointers or even just the daily activities in your business. All of these options and more could be available as content for your business.
Want to show your customers the best way to navigate your website? Are there specific benefits or properties of your website that go unutilized? Create a video with editing software to showcase your websites customer tools and how to get to them. This will help create engagement on your site and help your customers get the most out of your business.
If you are going to a convention, a trade show or any other kind of public event, bring a video camera. This will give you the opportunity to interview experts and/or document your experiences. If you are speaking in public, ask someone to record it.
Don't try doing it all alone. It is hard to always come up with new angles and ideas for your videos all on your own. Try to brainstorm with people around you so that you can generate a few new ideas. Have these sessions regularly to ensure you are constantly on top of your niche and advertising.
Use videos for promoting your websites or social media. If you are found by someone by chance, you want them to find you elsewhere too. Share your information across multiple sites for increased traffic. When you link your social media to your videos, traffic will increase to both.
You cannot just put videos online and think they'll go viral overnight. It takes a great deal of marketing on your part to get them there. You need to get the word out that your video exists.
When it comes to the equipment to make all this happen, you can purchase a reasonably priced camera or use your smartphone or iPhone. Most videos circulating social media are coming from regular cell phone footage. People do not shy away from this content! There are many apps that can be utilized along side your video content to edit, enhance and make your content stand out!
Having read this article, you now have a better understanding as to the benefits of video marketing. Video marketing will allow you to reach out to a wide audience and even sell your products abroad. Apply the advice from this article and you will be on your way to running a successful video marketing campaign.
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