The "Fair" Effect

Many retailers in New Mexico are breathing a sigh of relief now that the New Mexico State Fair, or EXPO New Mexico as it has come to be known in recent years, is finally over. The EXPO means a great deal of business to the Restaurant and Hospitality industries but puts a serious drain on local retailers. Year after year these retailers have a downturn in sales because of EXPO New Mexico. We say, if you can't beat em, join em. Many of the media companies have opportunities to partake in EXPO New Mexico but many retailers are hesitant to try these avenues, which are considerably less expensive, than leasing space from the EXPO itself. Or retailers can make the decision to lease space and take advantage of the opportunity the traffic can afford you. While this information can not help anyone at the moment, it can be something that people start planning for next year. Remember, people are out buying products and services and the amount of traffic one can get from EXPO New Mexico is unsurpassed. Many are buying things they do not need. Take me for example, I purchased a mop and a "Mr Sticky". I would never have ordered it from an Infomercial but it was there and available and I just had to have it. Think of all the uses I can get out of this! Removing lint from my suits and the pool table! The fact is I will probably only use it a few times but I made a purchase based on the value created by the salesperson, the fact that they were willing to negotiate to get my business and most importantly...THEY WERE THERE!

Like Arnold Schwarzenegger in the Terminator, EXPO New Mexico will be back! There is no getting around it. So, if you can't beat em, join em.